Sparkle Every Day
A visit to Dubai wouldn’t be complete without investing in a precious purchase. Damas has over 100 stores throughout the UAE and yesterday saw the launch of its brand new OneSixEight range at flagship The Dubai Mall store. The name refers to the number of hours in the week – 168 – and that this ‘every day diamond’ collection has been designed to make ‘every moment exceptional’. The event was buzzing as visitors who enjoyed choice tipples before making their way round the store to view the diamonds.
The collection includes earrings, pendants, necklaces, bangles and 17 different ring designs which have a wide appeal with their classic good looks. Utilising illusion settings, smaller diamonds have been expertly matched and clustered together in order to amplify sparkle. Employing this technique means that prices are far more accessible than single solitaries, with prices starting from AED2,656 for a pendant in white gold.
A jewellery cleaning station ensured that visitor’s current treasures were professionally polished to perfection while they admired the OneSixEight collection. Guests were also invited to be adorned in diamonds suited to their look by style guru Christina Karachaliou, who regularly lends her expertise to Concierge as our stylist at large.
Bedecked with a generous frosting it was time to head to the photo wall to have a professional portrait shot to commemorate the moment. The only downside was that the bling had to be given back.