Italy meets Arabia

Known for its luxurious range of scents and accessories, discerning shoppers around the world look to Acqua di Parma for a slice of authentic Italian elegance. Now, the brand is turning its attention to the Middle East with the launch of the new Acqua di Parma Colonia Intensa Oud.


Acqua di Parma Colonia Intensa Oud arrives in the Middle East


To celebrate the new scent, Concierge attended an intimate dinner hosted by Gabriella Scarpa, President of Acqua di Parma and CEO for Dior Couture Italy at the stylish Roberto’s Restaurant in DIFC. As well enjoying a delicious four-course dinner, media guests were treated to an exclusive preview of the fragrance.


NPI Group Editor Faye Rowe pictured with Gabriella Scarpa (left)


Inspired by the journey from Italy to Arabia, Colonia Intensa Oud features notes that travellers would experience along the way, beginning with the fresh, citrus notes of the iconic Acqua di Parma to coriander from Russia and precious Argarwood essential oil from the Gulf.


The Italian influence injects a modern dose of energy and lightness into this typically heavy scent, without compromising its long-lasting appeal. Once applied, the oud adapts to the scent of the wearer’s skin, creating a bespoke aroma.



In addition, while it is designed with men in mind, it does have a unisex appeal. The art deco bottle comes in a tobacco-coloured box lined with elegant bronze silk, making it a choice gift for Eid.


Acqua di Parma Colonia Intensa Oud is priced at AED670 for 100ml and is available from 11 points of sale across the UAE, including Burj Al Arab in Dubai and Paris Gallery, Khalidiya Mall in Abu Dhabi. For details visit