One of a kind

Baume & Mercier CEO Alain Zimmermann jets into Dubai for the official launch of the luxury label’s new boutique in The Dubai Mall

Baume & Mercier boutique

Pursuing a passionate vocation since 1830, Swiss watchmakers Baume & Mercier have a proven track record of innovation. This was highlighted yesterday (October 18, 2011) with the official launch of its new concept boutique in The Dubai Mall – the first in the world. The inauguration ceremony was hosted by CEO Alain Zimmermann and Ahmed Seddiqi & Sons management, and was followed by a lavish celebration at Armani Hotel.


Alain Zimmermann welcomes guests to the opening of the new Baume & Mercier boutique in The Dubai Mall

Leveraging tradition in a modern manner, the opening comes in the midst of Baume & Mercier’s new brand territory and the release of three exciting new collections. At the centre of the label’s universe is the Hampton collection, launched in the Middle East in September 2011. This line, along with the 2011 Capeland, Linea and Classima collections are available in the new boutique, which has been beautifully designed in a chic Hampton’s style. “This is a very exciting time for us and the boutique opening offers an ideal opportunity to share our new concept with the Middle East,” stated Zimmermann during the ribbon cutting. “It is a great pleasure to celebrate the occasion together with our partners Seddiqi & Sons.”


Boutique exterior

The Baume & Mercier boutique is located in the Watches & Jewellery section of The Dubai Mall, on the ground floor between the Grand Atrium and Bloomingdale’s (04 3398880).