Get your credit cards at the ready because the annual Dubai Shopping Festival officially launched across the malls and boutiques of Dubai today. Many thousands of visitors are expected to land in the emirates for the month-long festival, particularly from across Russia and East Asia as the event coincides with Russian Orthodox Christmas and Chinese New Year. In fact, the Dubai Festivals and Retail Establishment (DFRE) expects an increase of up to 10 per cent on last year’s statistic of four million shoppers. The Dubai Shopping Festival is a key annual event for retailers – who make 25 to 30 percent of their annual revenues during the month – and for shoppers who enjoy great discounts and rewards at stores throughout the city. Here’s the lowdown on what to expect.
Throughout the city, label-savvy shoppers will be treated to up to 50 percent off selected items from designer brands including Max&Co, Marc Jacobs, Max Mara, Celine, DSquared2, Michael Kors, Diesel and Pinko. In addition, local boutiques such as Valleydez and Bimba and Lola will offer substantial discounts on ready-to-wear and accessories from regional and international designers.
Shop and win
Some malls have launched shopping incentives so guests could be in with the chance to win top prizes as well as receive discounts. Mall of the Emirates has introduced three themed shopping zones wherein shoppers could win huge prizes: Stylista (fashion and jewellery boutiques), Travelista (outdoor and leisure stores) and Decorista (home and furniture shops). At Stylista, shoppers could in a 2014 Bentley GT V8, at Travelista they could win a holiday to Rio de Janeiro in Brazil and at Decorista a home makeover is up for grabs.
Elsewhere in Deira, anyone who spends AED200 or more at Al Ghurair Centre’s food and beverage establishments receives a ‘scratch and win’ card and could receive instant rewards such as shopping vouchers or prizes from a number of stores. The recently-expanded mall will also host daily complimentary family-friendly entertainment shows to amuse all ages of shoppers.
Sleep in style
Visitors to Dubai can take advantage of the Dubai Shopping Festival package at The Oberoi, Dubai, a luxury hotel situated close to The Dubai Mall. The two-night package enables clients to sleep in style in a deluxe room and includes breakfast at Nine7One, a AED200 voucher to redeem on a post-shopping spa break, complimentary hourly shuttle services to The Dubai Mall and Mall of the Emirates plus collection services from the malls. Prices start at AED 1,380 based on single occupancy and AED1,460 based on two sharing.